With the onset of COVID, growth in the Ready-To-Drink (RTD) category has been booming. Regular sales channels have been modified to meet safety and social distancing standards, opening up opportunities for Ready-To-Drink beverages. People are moving to easy, quick and safe solutions for their buying patterns. Many in the restaurant
It’s not just the return of the sun that has Agence Rinaldi smiling these days. Last week, the agency learned that its TV spot for Pepito Light (a pre-mixed, low-calorie sangria from Groupe Geloso) was selected among the Grenier aux nouvelles’ 10 best TV ads of April. Each month, the Grenier, a website focused on the world of marketing in the
Agence Rinaldi has earned a silver award in the Summit Marketing Effectiveness competition. This prize was awarded for the integrated campaign « Subaru. Right at home » created for the Québec Subaru Dealers Association launched in the fall of 2021. The Summit Marketing Effectiveness Award, a component of the Summit
For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try
For the last twenty-four months, we’ve witnessed the most significant health crisis in a hundred years; we’ve seen extreme weather events as a result of climate change, racial tension and prejudice on the rise, and oh ya…the brink of global war. I swear, it feels like the world is falling
According to a Hootsuite study on digital trends for 2022, though Facebook and Instagram remain the most efficient platforms to reach business targets, new trends are emerging. In terms of perceived performance efficiency, TikTok boasts a 700 % increase compared to last year, followed by Snapchat and Pinterest. Let’s keep
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