{"id":2073,"date":"2022-04-28T10:19:22","date_gmt":"2022-04-28T14:19:22","guid":{"rendered":"https:\/\/tcan.co\/agence-rinaldi-produces-the-new-pepito-light-ad\/"},"modified":"2022-04-28T10:19:22","modified_gmt":"2022-04-28T14:19:22","slug":"agence-rinaldi-produces-the-new-pepito-light-ad","status":"publish","type":"post","link":"https:\/\/tcan.co\/fr\/agence-rinaldi-produces-the-new-pepito-light-ad\/","title":{"rendered":"Agence Rinaldi Produces The New Pepito Light Ad: Ready For A Twist"},"content":{"rendered":"

Agence Rinaldi<\/strong> is behind the new ad for Pepito Light<\/strong>, a sangria made by Groupe Geloso<\/strong>. In the message, we meet Carlos Pepito personified, as he comes to give a twist to your summer and your get-togethers.<\/p>\n

Just like the product itself, the ad campaign is fresh, festive and light-hearted. It makes a playful little jab at all the seltzers that invaded the market last summer, but that have a reputation for being rather light on flavour.<\/p>\n

\u201cIt\u2019s a bold concept, but mostly, it\u2019s just plain fun!\u201d says Carolyn Guay-Lafrance<\/strong>, director of account servicing for Agence Rinaldi.<\/p>\n

The magic happens when Carlos Pepito<\/strong> bursts into the room. One twist of his Fiestache (because it goes far beyond a mere, simple moustache) turns into an invitation to a great party that is low in \u201cCaloritas\u201d, but high in \u201cFlavorita\u201d.<\/p>\n

\n

\u201cWanting to celebrate with fewer calories doesn\u2019t mean having to forgo flavour. Agence Rinaldi did a great job highlighting the festive, full of flavorita side of our Pepito Light sangria!\u201d states Myl\u00e8ne C\u00f4t\u00e9<\/strong>, brand manager for the Pepito range of products.<\/p>\n<\/blockquote>\n

Along with video ads broadcast on TV and online, there will be an OOH campaign as well as life-size Carlos Pepito cardboard cut-outs placed at the POS to support the promotional efforts until the end of the summer.<\/p>\n

See the video ad here<\/a>.<\/p>\n

 <\/p>\n

Credits:<\/p>\n

Announcer: Groupe Geloso – Melissa Iulianella, Myl\u00e8ne C\u00f4t\u00e9<\/strong><\/p>\n

Agency: Rinaldi<\/strong><\/p>\n

Strategy: S\u00e9bastien Cassagnes, Carolyn Guay-Lafrance<\/strong><\/p>\n

Account Servicing: Carolyn Guay-Lafrance, Alexandra Seewaldt<\/strong><\/p>\n

Creative Direction: George Giampuranis<\/strong><\/p>\n

Artistic Direction: Carol-Ann D\u2019Amour, Victor Burnett<\/strong><\/p>\n

Studio Direction: Karole Bourgon<\/strong><\/p>\n

Copywriting: George Giampuranis, Charles Montgomery, Beno\u00eet Faucher, Charl\u00e8ne C\u00f4t\u00e9<\/strong><\/p>\n

Print Material: Carol-Ann D\u2019Amour, Gabrielle Deblois<\/strong><\/p>\n

Digital Material: Carol-Ann D\u2019Amour, Robert Sonin<\/strong><\/p>\n

Production Company: 4Z\u00e9ro1 \u2013 J\u00e9r\u00f4me Couture<\/strong><\/p>\n

Direction: J\u00e9r\u00e9mie Saidon<\/strong><\/p>\n

Photography: Alexis Belhumeur<\/strong><\/p>\n

Sound: Circonflex<\/strong><\/p>\n

Music: Sidney C. Nadon<\/strong><\/p>\n

Media Agency : Rinaldi<\/strong><\/p>\n

Media: Marie France Ricard, Quentin Rupp, S\u00e9bastien Cassagnes, Carolyn Guay-Lafrance<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Agence Rinaldi is behind the new ad for Pepito Light, a sangria made by Groupe Geloso. In the message, we meet Carlos Pepito personified, as he comes to give a twist to your summer and your get-togethers. Just like the product itself, the ad campaign is fresh, festive and light-hearted. It makes a playful little […]<\/p>\n","protected":false},"author":19,"featured_media":2064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[],"tags":[208],"blog_category":[83],"class_list":["post-2073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-something-great-fr","blog_category-branding"],"acf":[],"taxonomy_info":{"post_tag":[{"value":208,"label":"Something Great"}],"blog_category":[{"value":83,"label":"Branding"}]},"featured_image_src_large":["https:\/\/tcan.co\/wp-content\/uploads\/2022\/04\/Pepito-1200x844-1-1024x720.png",1024,720,true],"author_info":{"display_name":"adHOME Creative","author_link":"https:\/\/tcan.co\/fr\/author\/adhome-creative\/"},"comment_info":0,"category_info":[],"tag_info":[{"term_id":208,"name":"Something Great","slug":"something-great-fr","term_group":0,"term_taxonomy_id":208,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/posts\/2073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/comments?post=2073"}],"version-history":[{"count":0,"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/posts\/2073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/media\/2064"}],"wp:attachment":[{"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/media?parent=2073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/categories?post=2073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/tags?post=2073"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/tcan.co\/fr\/wp-json\/wp\/v2\/blog_category?post=2073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}