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MEDIA RELEASE
For Immediate Release

Building Resiliency in Times of Uncertainty Amid COVID-19 Pandemic
tCAN to Provide Free Advertising and Marketing Counsel

Toronto, March 24, 2020 – The Canadian Agency Network (tCAN) is planning an effort to provide advice to aid small, medium and large businesses and not-for-profit organizations during these uncertain times. During the COVID-19 pandemic, tCAN members are ready and able to help organizations across Canada by offering free communications aid, counsel and guidance.

“Businesses large and small and across all industries are feeling the economic threat this crisis brings,” said Frank Palmer, chairman of tCAN. “The tCAN family of agencies felt that we could provide some relief by lending our expertise in marketing and advertising to those who are uncertain about how to weather this storm.Whether it is communicating with clients, suppliers or customers – we’re here to help.”

During this unprecedented time,organizationscan consult the advice of a vast network of advertising and marketing agencies across Canada. After visiting the tCAN website, users are encouraged to search for a province or industry, which will then populate a list of independent marcom agencies and the contact information to reach them.

The tCAN network is comprised of veteran marketers from the Canadian advertising landscape who have maintained their businesses through crises such as SARS and the financial crisis of 2007-08, among others. Through these experiences, tCAN members are ready and able to help organizations build resiliency during these precarious times.

“Business owners across the gamut need to have a strategic communication plan in place especially during crisis situations,” says managing director of tCAN, Bill Whitehead Jr. “As experienced communicators, we want to share our expertise with organizations who may or may not have the capabilities in-house to manage this situation.”

Learn what actions can be taken now to best weather the COVID-19 storm, and how to plan for the future to build a business that can be more resilient through times of crisis by referring to the membership directory for the member and expertise best suited to your requirements.

About tCAN

tCAN is Canada’s oldest and most extensive network of independent advertising, marketing and communication agencies. The network was founded in 1963 (as the Trans-Canada Advertising Agency Network) and now has nearly 30 agencies across Canada, from Victoria to St. John’s and from Windsor to Yellowknife. tCAN members are united by a shared passion for their profession and by a commitment to building a network of agencies that are as innovative and as diverse as their country. Its aim is to deliver results for clients from all across Canada.

For more information, please contact:

Frank Palmer
Chairman tCAN
frank@frankpalmer.com I 604.816.9713

Bill Whitehead Jr.
Managing Director tCAN
bill@waginc.ca I 416.822.5883

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