Ray Agency

We are a fiercely independent agency based in St. John’s that believes in the value of insightful strategic and creative solutions, and the power of a well-matched partnership. A partnership takes a lot of trust, caring, nurturing, and listening. You can count on us to take your project seriously (but not ourselves). When the relationship is solid, the work is too.

People

  • Jenny Smith | President & ECD
  • Tracy Russell | Chief Client Officer
  • Terri Roberts | Creative Director
  • Jeff McLean | Creative Director

    • Clients

  • Cape Breton University
  • Garage Kings
  • True North Salmon
  • Newfoundland Distillery
  • The Residence at Littledale
  • NL Dairy Farmers
  • Town of Conception Bay South
  • Fortis

    • Location

    18 Argyle St.
    St. John’s, NL

    Contact

    Jenny Smith
    709-699-4175
    jenny@rayagency.ca

    Tracy Russell
    709-685-0263
    tracy@rayagency.ca

    Specialized Industry

  • Business Services
  • Communications & Utilities
  • Education & Social Services
  • Entertainment & Recreation
  • Food & Beverage
  • Government
  • Healthcare
  • High Technology
  • In-store & Retail
  • Insurance
  • Tourism

    • Specialized Services

  • Advertising Campaigns
  • Art Direction & Graphic Design
  • Branding and Re-branding
  • Communication Strategy
  • Copywriting
  • Corporate Communications
  • Corporate Identity Development
  • Integrated Campaigns
  • Printed Material Production
  • Public Relations
  • Social Media
  • TV, Video & Radio Production
  • Website Development
    • https://www.rayagency.ca

    PROJECT HIGHLIGHTS

    • Contibuted Blog Posts

    Hung Out to Dry

    8 January 2025 | Claudia Romero-Dneprovski from Ray Agency

    Hung Out to Dry. With our healthcare system in crisis, Newfoundland and Labrador Registered Nurses (RN) and Nurse Practitioners (NP) were unsafe, underpaid, and walking away from the profession. At a critical time in the collective bargaining process, the Registered Nurses’ Union (RNU) needed the right kind of attention. We set up an attention-getting attraction […]

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    Highlights from the Annual Conference in St. John’s

    20 August 2024 | Claudia Romero-Dneprovski from Ray Agency

    Fortune Favours the Bold! If there’s one thing we learned at this year’s Annual Conference in St. John’s, Newfoundland, it’s that fortune really does favor the bold—and by bold, we mean independent marketing agencies that traveled from coast to coast to join us from June 11 to 14, 2024. Picture This: Perfect Weather, Perfect Company […]

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    Find your partner

    Leverage the range of marketing communication expertise and local market know-how within tCAN. Search below to find the member agency that best fits your needs.

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    Interested in becoming a member of tCAN?

    Are you leading an independent marketing, communication, or advertising agency and looking to connect with a collaborative network of like-minded owners? If you’re eager to share learnings and uncover new insights tailored for independent agencies, we’d love to hear from you.
    We are currently accepting applications for membership in the following geographic areas:
    Mississauga (Ontario)
    Niagara Falls (Ontario)
    Southern Alberta
    We look forward to hearing from you.