Rinaldi is thrilled to announce its selection to manage Shreddies’ marketing communications in Quebec. “The chance to work with such an iconic brand is fantastic and we’re ready to make the most of it,” says Frédéric Blaise, Rinaldi’s vice president and Partner. Since launching in May 2024, the campaign has showcased Rinaldi’s food industry expertise […]
Fortune Favours the Bold! If there’s one thing we learned at this year’s Annual Conference in St. John’s, Newfoundland, it’s that fortune really does favor the bold—and by bold, we mean independent marketing agencies that traveled from coast to coast to join us from June 11 to 14, 2024. Picture This: Perfect Weather, Perfect Company […]
With the onset of COVID, growth in the Ready-To-Drink (RTD) category has been booming. Regular sales channels have been modified to meet safety and social distancing standards, opening up opportunities for Ready-To-Drink beverages. People are moving to easy, quick and safe solutions for their buying patterns. Many in the restaurant and hospitality industries (with closed […]
It’s not just the return of the sun that has Agence Rinaldi smiling these days. Last week, the agency learned that its TV spot for Pepito Light (a pre-mixed, low-calorie sangria from Groupe Geloso) was selected among the Grenier aux nouvelles’ 10 best TV ads of April. Each month, the Grenier, a website focused on the world of marketing in the province of Quebec, presents which […]
Agence Rinaldi has earned a silver award in the Summit Marketing Effectiveness competition. This prize was awarded for the integrated campaign « Subaru. Right at home » created for the Québec Subaru Dealers Association launched in the fall of 2021. The Summit Marketing Effectiveness Award, a component of the Summit International Awards, is “based on […]
For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try to avoid cannibalization between clients. […]
For the last twenty-four months, we’ve witnessed the most significant health crisis in a hundred years; we’ve seen extreme weather events as a result of climate change, racial tension and prejudice on the rise, and oh ya…the brink of global war. I swear, it feels like the world is falling apart. The Intergovernmental Panel on […]
According to a Hootsuite study on digital trends for 2022, though Facebook and Instagram remain the most efficient platforms to reach business targets, new trends are emerging. In terms of perceived performance efficiency, TikTok boasts a 700 % increase compared to last year, followed by Snapchat and Pinterest. Let’s keep in mind that TikTok has […]
Agence Rinaldi is behind the new ad for Pepito Light, a sangria made by Groupe Geloso. In the message, we meet Carlos Pepito personified, as he comes to give a twist to your summer and your get-togethers. Just like the product itself, the ad campaign is fresh, festive and light-hearted. It makes a playful little […]
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