Agence Rinaldi is selected among the BEST ADVERTISING CAMPAIGNS for the month of April by Grenier aux nouvelles

12 May 2022 | from Agence Rinaldi

It’s not just the return of the sun that has Agence Rinaldi smiling these days. Last week, the agency learned that its TV spot for Pepito Light (a pre-mixed, low-calorie sangria from Groupe Geloso) was selected among the Grenier aux nouvelles’ 10 best TV ads of April. Each month, the Grenier, a website focused on the world of marketing in the province of Quebec, presents which […]

Agence Rinaldi Awarded Silver at The Summit International Awards

12 May 2022 | from Agence Rinaldi

Agence Rinaldi has earned a silver award in the Summit Marketing Effectiveness competition. This prize was awarded for the integrated campaign « Subaru. Right at home » created for the Québec Subaru Dealers Association launched in the fall of 2021. The Summit Marketing Effectiveness Award, a component of the Summit International Awards, is “based on […]

The “re-introduction” of broad match on Google

12 May 2022 | from Pub Point Com

For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try to avoid cannibalization between clients. […]

Why doing the right thing is the right thing.

12 May 2022 | from H2 Accelerator

For the last twenty-four months, we’ve witnessed the most significant health crisis in a hundred years; we’ve seen extreme weather events as a result of climate change, racial tension and prejudice on the rise, and oh ya…the brink of global war. I swear, it feels like the world is falling apart. The Intergovernmental Panel on […]

A Wind Of Change is Blowing on The Social Media Landscape

12 May 2022 | from Agence Rinaldi

According to a Hootsuite study on digital trends for 2022, though Facebook and Instagram remain the most efficient platforms to reach business targets, new trends are emerging. In terms of perceived performance efficiency, TikTok boasts a 700 % increase compared to last year, followed by Snapchat and Pinterest. Let’s keep in mind that TikTok has […]

Agence Rinaldi Produces The New Pepito Light Ad: Ready For A Twist

28 April 2022 | from Agence Rinaldi

Agence Rinaldi is behind the new ad for Pepito Light, a sangria made by Groupe Geloso. In the message, we meet Carlos Pepito personified, as he comes to give a twist to your summer and your get-togethers. Just like the product itself, the ad campaign is fresh, festive and light-hearted. It makes a playful little […]

Would you be your own customer?

Companies often invest a colossal and uncompromising amount of energy and resources into innovation. But what about the customer experience that supports an innovative product or service? Do the offer and the experience work perfectly together to enhance the brand’s value? Here are two simple exercises to put things into perspective. To simplify the subject of this […]

The Importance of Mobile Marketing in Healthcare

8 March 2021 | from Whitehead Agency Group

We know that technology is rapidly evolving. Healthcare brands need to understand how these developments impact their operations and then implement marketing programs that are up to date and based on current best practices. As a start, it is no secret that healthcare professionals and patients have had to navigate a new reality with the […]

How You Can Market to Millennials Effectively

24 November 2020 | from Whitehead Agency Group

There is a reason why marketers are paying close attention to millennials these days. They are the largest demographic by far, beating out Boomers and Gen Z, and research suggests that millennials are a lucrative market to tap into. Making up 25% of the population, it is important to understand their attitudes and shopping habits […]