Shining a Light on the North

5 March 2025 | from Aasman Brand Communication

Tourism isn’t just an industry in the Yukon – it’s a lifeline. It fuels local businesses, supports communities and invites the world to experience something truly extraordinary. At Aasman, we’ve been part of this story for decades, helping shape how the Yukon is seen, felt and remembered. From boutique lodges to flightseeing tours, we’ve worked […]

adHOME Creative: Supporting the Arts with Silver Spotlight Theatre

7 February 2025 | from Adhome Creative

At adHOME Creative, the arts hold a special place in our hearts. We’re proud to support Silver Spotlight Theatre, a dynamic organization for thespians aged 50+ to bring exceptional performances to life. Through our sponsorship and creative collaboration, we’ve had the privilege of shaping their brand identity and creating standout designs for their productions. From […]

Hung Out to Dry

8 January 2025 | from Ray Agency

Hung Out to Dry. With our healthcare system in crisis, Newfoundland and Labrador Registered Nurses (RN) and Nurse Practitioners (NP) were unsafe, underpaid, and walking away from the profession. At a critical time in the collective bargaining process, the Registered Nurses’ Union (RNU) needed the right kind of attention. We set up an attention-getting attraction […]

Rinaldi and Shreddies: Table for Two

17 September 2024 | from Agence Rinaldi

Rinaldi is thrilled to announce its selection to manage Shreddies’ marketing communications in Quebec. “The chance to work with such an iconic brand is fantastic and we’re ready to make the most of it,” says Frédéric Blaise, Rinaldi’s vice president and Partner. Since launching in May 2024, the campaign has showcased Rinaldi’s food industry expertise […]

Highlights from the Annual Conference in St. John’s

20 August 2024 | from Ray Agency

Fortune Favours the Bold! If there’s one thing we learned at this year’s Annual Conference in St. John’s, Newfoundland, it’s that fortune really does favor the bold—and by bold, we mean independent marketing agencies that traveled from coast to coast to join us from June 11 to 14, 2024. Picture This: Perfect Weather, Perfect Company […]

Building RTD Brands for a “Premiumization” Market

6 June 2022 | from Adhome Creative

With the onset of COVID, growth in the Ready-To-Drink (RTD) category has been booming. Regular sales channels have been modified to meet safety and social distancing standards, opening up opportunities for Ready-To-Drink beverages. People are moving to easy, quick and safe solutions for their buying patterns. Many in the restaurant and hospitality industries (with closed […]

Agence Rinaldi is selected among the BEST ADVERTISING CAMPAIGNS for the month of April by Grenier aux nouvelles

12 May 2022 | from Agence Rinaldi

It’s not just the return of the sun that has Agence Rinaldi smiling these days. Last week, the agency learned that its TV spot for Pepito Light (a pre-mixed, low-calorie sangria from Groupe Geloso) was selected among the Grenier aux nouvelles’ 10 best TV ads of April. Each month, the Grenier, a website focused on the world of marketing in the province of Quebec, presents which […]

Agence Rinaldi Awarded Silver at The Summit International Awards

12 May 2022 | from Agence Rinaldi

Agence Rinaldi has earned a silver award in the Summit Marketing Effectiveness competition. This prize was awarded for the integrated campaign « Subaru. Right at home » created for the Québec Subaru Dealers Association launched in the fall of 2021. The Summit Marketing Effectiveness Award, a component of the Summit International Awards, is “based on […]

The “re-introduction” of broad match on Google

12 May 2022 | from La Bande

For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try to avoid cannibalization between clients. […]