Blog Category: News
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Shining a Light on the North
Tourism isn’t just an industry in the Yukon – it’s a lifeline. It fuels local businesses, supports communities and invites the world to experience something truly extraordinary. At Aasman, we’ve been part of this story for decades, helping shape how the Yukon is seen, felt and remembered. From boutique lodges to flightseeing tours, we’ve worked…
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Rinaldi and Shreddies: Table for Two
Rinaldi is thrilled to announce its selection to manage Shreddies’ marketing communications in Quebec. “The chance to work with such an iconic brand is fantastic and we’re ready to make the most of it,” says Frédéric Blaise, Rinaldi’s vice president and Partner. Since launching in May 2024, the campaign has showcased Rinaldi’s food industry expertise…
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Highlights from the Annual Conference in St. John’s
Fortune Favours the Bold! If there’s one thing we learned at this year’s Annual Conference in St. John’s, Newfoundland, it’s that fortune really does favor the bold—and by bold, we mean independent marketing agencies that traveled from coast to coast to join us from June 11 to 14, 2024. Picture This: Perfect Weather, Perfect Company…
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Agence Rinaldi is selected among the BEST ADVERTISING CAMPAIGNS for the month of April by Grenier aux nouvelles
It’s not just the return of the sun that has Agence Rinaldi smiling these days. Last week, the agency learned that its TV spot for Pepito Light (a pre-mixed, low-calorie sangria from Groupe Geloso) was selected among the Grenier aux nouvelles’ 10 best TV ads of April. Each month, the Grenier, a website focused on the world of marketing in the province of Quebec, presents which…
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Agence Rinaldi Awarded Silver at The Summit International Awards
Agence Rinaldi has earned a silver award in the Summit Marketing Effectiveness competition. This prize was awarded for the integrated campaign « Subaru. Right at home » created for the Québec Subaru Dealers Association launched in the fall of 2021. The Summit Marketing Effectiveness Award, a component of the Summit International Awards, is “based on…
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The “re-introduction” of broad match on Google
For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try to avoid cannibalization between clients.…