It’s not just the return of the sun that has Agence Rinaldi smiling these days. Last week, the agency learned that its TV spot for Pepito Light (a pre-mixed, low-calorie sangria from Groupe Geloso) was selected among the Grenier aux nouvelles’ 10 best TV ads of April. Each month, the Grenier, a website focused on the world of marketing in the province of Quebec, presents which […]
Agence Rinaldi has earned a silver award in the Summit Marketing Effectiveness competition. This prize was awarded for the integrated campaign « Subaru. Right at home » created for the Québec Subaru Dealers Association launched in the fall of 2021. The Summit Marketing Effectiveness Award, a component of the Summit International Awards, is “based on […]
For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try to avoid cannibalization between clients. […]
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