For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try to avoid cannibalization between clients. […]
According to a Hootsuite study on digital trends for 2022, though Facebook and Instagram remain the most efficient platforms to reach business targets, new trends are emerging. In terms of perceived performance efficiency, TikTok boasts a 700 % increase compared to last year, followed by Snapchat and Pinterest. Let’s keep in mind that TikTok has […]
We know that technology is rapidly evolving. Healthcare brands need to understand how these developments impact their operations and then implement marketing programs that are up to date and based on current best practices. As a start, it is no secret that healthcare professionals and patients have had to navigate a new reality with the […]
There is a reason why marketers are paying close attention to millennials these days. They are the largest demographic by far, beating out Boomers and Gen Z, and research suggests that millennials are a lucrative market to tap into. Making up 25% of the population, it is important to understand their attitudes and shopping habits […]
Leverage the range of marketing communication expertise and local market know-how within tCAN. Search below by province and industry type to find the member agency that best fits your needs.
If you are an independent marketing, communication and advertising agency—and believe in peer-to-peer support—we would like to hear from you! We are currently looking for members in the following main markets: Mississauga (Ontario), Niagara Falls (Ontario) and Southern Alberta.
