For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try to avoid cannibalization between clients. […]
According to a Hootsuite study on digital trends for 2022, though Facebook and Instagram remain the most efficient platforms to reach business targets, new trends are emerging. In terms of perceived performance efficiency, TikTok boasts a 700 % increase compared to last year, followed by Snapchat and Pinterest. Let’s keep in mind that TikTok has […]
We know that technology is rapidly evolving. Healthcare brands need to understand how these developments impact their operations and then implement marketing programs that are up to date and based on current best practices. As a start, it is no secret that healthcare professionals and patients have had to navigate a new reality with the […]
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