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Blog Category: Digital

The “re-introduction” of broad match on Google

Posted on 12 May 202218 May 2022 by Jasmin Provost
The “re-introduction” of broad match on Google

For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try to avoid cannibalization between clients. […]

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A Wind Of Change is Blowing on The Social Media Landscape

Posted on 12 May 2022 by Larouche Marque et communications
A Wind Of Change is Blowing on The Social Media Landscape

According to a Hootsuite study on digital trends for 2022, though Facebook and Instagram remain the most efficient platforms to reach business targets, new trends are emerging. In terms of perceived performance efficiency, TikTok boasts a 700 % increase compared to last year, followed by Snapchat and Pinterest. Let’s keep in mind that TikTok has […]

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The Importance of Mobile Marketing in Healthcare

Posted on 8 March 202117 November 2021 by Whitehead
The Importance of Mobile Marketing in Healthcare

We know that technology is rapidly evolving. Healthcare brands need to understand how these developments impact their operations and then implement marketing programs that are up to date and based on current best practices. As a start, it is no secret that healthcare professionals and patients have had to navigate a new reality with the […]

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