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Author: Jasmin Provost

The “re-introduction” of broad match on Google

Posted on 12 May 202218 May 2022 by Jasmin Provost
The “re-introduction” of broad match on Google

For those who are running SEM campaigns, this article by The Drum is a great resumé of the upcoming changes on Google and the recommended « broad match » approach, that allow more latitude to manage our investment on Google side and less on ours, even more if we try to avoid cannibalization between clients. […]

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