Author: bits
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Shining a Light on the North
Tourism isn’t just an industry in the Yukon – it’s a lifeline. It fuels local businesses, supports communities and invites the world to experience something truly extraordinary. At Aasman, we’ve been part of this story for decades, helping shape how the Yukon is seen, felt and remembered. From boutique lodges to flightseeing tours, we’ve worked…
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adHOME Creative: Supporting the Arts with Silver Spotlight Theatre
At adHOME Creative, the arts hold a special place in our hearts. We’re proud to support Silver Spotlight Theatre, a dynamic organization for thespians aged 50+ to bring exceptional performances to life. Through our sponsorship and creative collaboration, we’ve had the privilege of shaping their brand identity and creating standout designs for their productions. From…
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Hung Out to Dry
Hung Out to Dry. With our healthcare system in crisis, Newfoundland and Labrador Registered Nurses (RN) and Nurse Practitioners (NP) were unsafe, underpaid, and walking away from the profession. At a critical time in the collective bargaining process, the Registered Nurses’ Union (RNU) needed the right kind of attention. We set up an attention-getting attraction…
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Rinaldi and Shreddies: Table for Two
Rinaldi is thrilled to announce its selection to manage Shreddies’ marketing communications in Quebec. “The chance to work with such an iconic brand is fantastic and we’re ready to make the most of it,” says Frédéric Blaise, Rinaldi’s vice president and Partner. Since launching in May 2024, the campaign has showcased Rinaldi’s food industry expertise…
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Highlights from the Annual Conference in St. John’s
Fortune Favours the Bold! If there’s one thing we learned at this year’s Annual Conference in St. John’s, Newfoundland, it’s that fortune really does favor the bold—and by bold, we mean independent marketing agencies that traveled from coast to coast to join us from June 11 to 14, 2024. Picture This: Perfect Weather, Perfect Company…
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Why doing the right thing is the right thing.
For the last twenty-four months, we’ve witnessed the most significant health crisis in a hundred years; we’ve seen extreme weather events as a result of climate change, racial tension and prejudice on the rise, and oh ya…the brink of global war. I swear, it feels like the world is falling apart. The Intergovernmental Panel on…
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A Wind Of Change is Blowing on The Social Media Landscape
According to a Hootsuite study on digital trends for 2022, though Facebook and Instagram remain the most efficient platforms to reach business targets, new trends are emerging. In terms of perceived performance efficiency, TikTok boasts a 700 % increase compared to last year, followed by Snapchat and Pinterest. Let’s keep in mind that TikTok has…
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Agence Rinaldi Produces The New Pepito Light Ad: Ready For A Twist
Agence Rinaldi is behind the new ad for Pepito Light, a sangria made by Groupe Geloso. In the message, we meet Carlos Pepito personified, as he comes to give a twist to your summer and your get-togethers. Just like the product itself, the ad campaign is fresh, festive and light-hearted. It makes a playful little…
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Would you be your own customer?
Companies often invest a colossal and uncompromising amount of energy and resources into innovation. But what about the customer experience that supports an innovative product or service? Do the offer and the experience work perfectly together to enhance the brand’s value? Here are two simple exercises to put things into perspective. To simplify the subject of this…