Subary advertising campaign material 2022

Agence Rinaldi Awarded Silver at The Summit International Awards

12 May 2022 | from Agence Rinaldi

Agence Rinaldi has earned a silver award in the Summit Marketing Effectiveness competition. This prize was awarded for the integrated campaign « Subaru. Right at home » created for the Québec Subaru Dealers Association launched in the fall of 2021.

The Summit Marketing Effectiveness Award, a component of the Summit International Awards, is “based on the premise that the goal of marketing communications is to change, influence, or reinforce an audience’s knowledge, attitudes or beliefs,” and it is on the very basis that the contest entries are judged and rewarded.

It’s worth noting that the “Subaru. Right at home” campaign was a winner chosen among over 1,900 entries sent from 14 different countries. Its concept stems from the idea that Subaru vehicles are particularly well suited to life in Québec, a message conveyed by highlighting the uniqueness of both the province and its population through the use of colourful expressions and spectacular visuals captured within the Belle Province.

 For Maurice Rinaldi, president and CEO of Agence Rinaldi, this award is yet one more confirmation that the 27-year partnership between his agency and the Québec Subaru Dealers Association is a winning one.

“Of course, it’s a great pleasure to see this campaign rewarded. It all starts with the trust that our long-time partners have put in us year after year, giving our team the chance to create something truly special that the audience can connect with.”

Sébastien Cassagnes, vice-president, media and innovation for Agence Rinaldi agrees:

“This silver award is a great compliment for our team of creatives. The entire agency is quite proud of this achievement that demonstrates once more the wonderful synergy between the Québec Subaru Dealers Association and our agency.”

For more information on this subject, contact Agence Rinaldi

Shining a Light on the North

5 March 2025 | Claudia Romero-Dneprovski from Aasman Brand Communication

Tourism isn’t just an industry in the Yukon – it’s a lifeline. It fuels local businesses, supports communities and invites the world to experience something truly extraordinary. At Aasman, we’ve been part of this story for decades, helping shape how the Yukon is seen, felt and remembered. From boutique lodges to flightseeing tours, we’ve worked […]

adHOME Creative: Supporting the Arts with Silver Spotlight Theatre

7 February 2025 | Claudia Romero-Dneprovski from Adhome Creative

At adHOME Creative, the arts hold a special place in our hearts. We’re proud to support Silver Spotlight Theatre, a dynamic organization for thespians aged 50+ to bring exceptional performances to life. Through our sponsorship and creative collaboration, we’ve had the privilege of shaping their brand identity and creating standout designs for their productions. From […]

Hung Out to Dry

8 January 2025 | Claudia Romero-Dneprovski from Ray Agency

Hung Out to Dry. With our healthcare system in crisis, Newfoundland and Labrador Registered Nurses (RN) and Nurse Practitioners (NP) were unsafe, underpaid, and walking away from the profession. At a critical time in the collective bargaining process, the Registered Nurses’ Union (RNU) needed the right kind of attention. We set up an attention-getting attraction […]