Agence Rinaldi has earned a silver award in the Summit Marketing Effectiveness competition. This prize was awarded for the integrated campaign « Subaru. Right at home » created for the Québec Subaru Dealers Association launched in the fall of 2021.
The Summit Marketing Effectiveness Award, a component of the Summit International Awards, is “based on the premise that the goal of marketing communications is to change, influence, or reinforce an audience’s knowledge, attitudes or beliefs,” and it is on the very basis that the contest entries are judged and rewarded.
It’s worth noting that the “Subaru. Right at home” campaign was a winner chosen among over 1,900 entries sent from 14 different countries. Its concept stems from the idea that Subaru vehicles are particularly well suited to life in Québec, a message conveyed by highlighting the uniqueness of both the province and its population through the use of colourful expressions and spectacular visuals captured within the Belle Province.
For Maurice Rinaldi, president and CEO of Agence Rinaldi, this award is yet one more confirmation that the 27-year partnership between his agency and the Québec Subaru Dealers Association is a winning one.
“Of course, it’s a great pleasure to see this campaign rewarded. It all starts with the trust that our long-time partners have put in us year after year, giving our team the chance to create something truly special that the audience can connect with.”
Sébastien Cassagnes, vice-president, media and innovation for Agence Rinaldi agrees:
“This silver award is a great compliment for our team of creatives. The entire agency is quite proud of this achievement that demonstrates once more the wonderful synergy between the Québec Subaru Dealers Association and our agency.”
