Board of Directors
Our tCAN Board plays a vital role in guiding the organization and ensuring its success.
Responsible for governance, strategic direction, and maintaining the organizational structure, the Board oversees key initiatives that benefit our membership.
They work to uphold tCAN’s values, foster collaboration, and create opportunities for growth, ensuring the network operates effectively and continues to meet the evolving needs of its member agencies.
Jenny Smith
Board Chair
With 25 years in the advertising and marketing business, Jenny is no stranger to creating internationally recognized, award-winning advertising. She is Atlantic Canada’s most decorated creative person, winning literally hundreds of gold and platinum national and international awards and accolades over the course of her career. She’s the owner and President of Ray – an independent agency based in St. John’s, launched in 2013. Jenny has judged every regional and national award show in Canada (sometimes more than once). And has had the good fortune to judge Cannes, D&AD, and LIA. She serves on several boards including Ever Green Recycling, Artistic Fraud Theatre, Opera on the Avalon, and the Genesis Client Success Committee for start-ups in NL. She lives in St. John’s with her husband, two teens, and Nacho the cat.
Bill Whitehead
Managing Director
Bill has 40+ years progressive experience in the advertising and marketing communications industry and has led Whitehead Agency Group for over two decades. His focus is branding, strategic planning, and creative development. Bill has a rich educational background in health sciences earned at McMaster University and University of Toronto and extensive experience working with a worldwide portfolio of clients in healthcare, medical tourism, and related fields. In addition, Bill is Past President of the Society of Ontario Advertising Agencies (SOAA), and a regular guest speaker and contributing writer on marketing, technology, and a range of brand communications topics that relate to healthcare. Bill has a particular interest and focus on the application of AI to healthcare; and building brands that help people live healthier, happier lives.
Mary-Ellen Willard
DIRECTOR, CONFERENCE CHAIR
Mary-Ellen is Executive Creative Director and Partner of adHOME Creative, an award-winning advertising and digital marketing agency focused on building brands for national and international clients. As the driving force behind the “big idea”, she has led her team to many prestigious honours for superb creative from around the globe. Mary-Ellen is a business graduate from Western University and has worked in sales, marketing and brand development for over 25 years. She is also a long-standing member and speaker for the Women In Communication & Technology Organization. Her passion for giving back to the community has been the catalyst behind adHOME’s Blue Door Initiative donating thousands of dollars and services to local charities.
Garnet McElree
Director
Garnet is an award-winning entrepreneur, brand strategist and creative director who has worked with some of North America’s most recognized brands. He has helped lead them through significant growth and change over the last 20 years. He is driven by the connection between culture, marketing and communications, and believes the most critical role we have is to help consumers, businesses and brands engage in unexpected and meaningful conversations. Garnet holds a degree in Visual Communications Design from the Emily Carr Institute of Art & Design, as well as a degree in Psychology from the University of Saskatchewan.
Sophie Larouche
Director
Sophie is an Account Manager at Larouche Branding and Communications, an agency based at the heart of Quebec City with nearly 30 years of experience helping local, national, and international brands communicate effectively in their markets. Passionate about communications and marketing, Sophie is driven by helping ambitious entrepreneurs with their projects. With a 16-year background in figure skating, including competing at the national level, she thrives on challenges and continuous improvement. Teamwork, involvement, and curiosity guide her vision and approach to bringing teams together to complete projects successfully. She holds a degree in communication, marketing, and management, and has completed her MBA at Université Laval.
Lori Romanoski
Director
Lori is President of Brown Communications Group, an award-winning agency that has built a legacy of creative excellence and strategic expertise. Brown is based in the heart of Regina, with deep Saskatchewan roots in the province it’s called home for almost 60 years. Lori has more than 25 years of experience in strategic and corporate marketing communications, and has worked with local and national clients in an array of industries. She has an expert understanding of sensitive subject matters, behavior change and government relations. Her extensive interest and learning studying Indigenous culture and audiences makes her a valuable resource. Lori is past Vice-President of the Regina Business Association, and has sat on several national event committees. She attended the University of Regina and Douglas College in New Westminster, BC. Lori always makes sure that everyone has a seat at the table.
Theresa Forman
Director
Theresa is Partner & Chief Strategy Officer at Acart/Giants & Gentlemen, an agency that blends business smarts, bold creative, and performance media to help clients scale with confidence. With over three decades of experience spanning global enterprises to scrappy start-ups — and time on both the client and agency side — she brings a grounded, results-driven perspective to brand and business growth. A trusted advisor to C-level leaders, she has worked across a wide range of sectors and audiences, bringing both breadth and depth of insight to every engagement. She’s a firm believer that strategy is only as good as the impact it delivers. That said, her best role yet is as wife and mother to three good humans, while being humbly at the beck and call of several C-suite fur babies.
Corey Bradbury
Director
Corey Bradbury is the Managing Director and Partner at Aasman Brand Communications, a purpose-driven agency based in Whitehorse, Yukon. With close to 20 years of marketing experience in Canada’s North, Corey has worked with tourism organizations, First Nation governments, and northern businesses to craft brand strategies that inspire connection and drive results. He leads a talented, multi-disciplinary team that blends strategic insight with creative execution, delivering campaigns that reflect the unique character and values of northern destinations. Corey’s deep understanding of remote markets—paired with his commitment to authenticity and collaboration—has helped clients strengthen their stories, engage audiences, and build lasting brand equity. Whether shaping a national tourism initiative or a local community campaign, Corey brings clarity, creativity, and purpose to every project.